headveg asked:


Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don’t. But Jeff Novick, MS, RD — of the McDougall program — does. And in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or “health” food store. In this online excerpt, Novick — who used to be a food service manager at Kraft Foods — exposes one of the dirty secrets major food corporations use to deceive consumers. It’s no accident labels are so confusing! High-protein/low-carb diet proponents claim that the US started eating “low-fat” foods 20 years ago and yet still gained weight, “proving” that the low-fat diet wasn’t effective. But that’s nonsense, as Novick demonstrates in his talk. The foods weren’t/aren’t low-fat at all. Food companies use sleight of hand to make them appear that way. Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you’re really getting. This is an excerpt from Novick’s 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations. In his full fascinating and entertaining presentation, Novick teachers the “three easy rules” for cutting through the bs and quickly understanding food labels, to know exactly what you’re getting. After watching his talk, you’ll never look at packaged food the same! You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info …

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